Abby Otting
 

Editorial
content strategy
brand strategy

AbbY Otting

 
Abby-PortfolioPhoto.jpg
 

Welcome to my site

I'm in the business of helping brands tell their stories.

Brand voice. It’s the link between strategy and creative. When done right, it draws people in and keeps their attention. I use my training in journalism and literary nonfiction (and my 15+ years in the branding industry) to help businesses and organizations identify what their audiences find so special about them — from their products and services to their challenges and triumphs. And then I help them tell their stories in a voice that’s memorable and true. My ultimate goal for every client is to develop your story and help you tell it with the confidence that makes your audience want to stay in a relationship with you.


EXPERTISE

Copywriting
Brand Strategy
Brand Voice
Content Strategy
Consumer Branding
Brand Innovation
B2B Marketing
Health Care Marketing
Higher Education

Get All the details about me.
view my CV
here.


NOW, The Work

My experience includes writing and editing for B2B, B2C and non-profits.
Below are a few of the brands I’ve worked with.
If you’re interested in seeing my portfolio, send me an email to get the password.